![]() It also reportedly has considered a move into cannabis. It released the first 100% vegan energy drink called Java Monster Farmer’s Oats in 2019 that is made with oat milk, coffee and Monster’s energy blend that contains taurine, ginseng and guarana. Monster also reportedly was exploring a deal with Modelo and Corona brewer Constellation Brands, according to media reports last fall.Īnd it has been exploring other avenues for growth in recent years. ![]() “Our alcohol innovation pipeline is robust, with a number of additional innovative product lines currently under development,” Sacks noted analysts. Overall, Monster’s net sales during the period were $1.7 billion - nearly all of it from its energy drink business. Alcohol sales, which are comprised of the craft beers and hard seltzers purchased as part of the Canarchy acquisition, were $32.4 million for the second quarter, the company said Thursday. The upcoming launch of The Beast Unleashed is the latest move by Monster to follow through on its commitment.Īlcohol remains a small but growing segment for the $51 billion Monster Beverage. ![]() At the time, the energy drink maker said the deal provided Monster with a “springboard” to enter the alcoholic beverage space by providing it with all the infrastructure and necessary licenses it needed. Monster announced in January it was acquiring Canarchy Craft Brewery Collective, a craft beer and hard seltzer company, for $330 million in cash.
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